Intuitive in-car user experience drives user satisfaction
We know that driver adoption is driven by incredible design—even more so than technology—and that user experience (UX) is key when it comes to driving end-user affinity for long-term usage of in-car technologies. Cerence, the global leader in mobility assistants, draws on decades of expertise to deliver the experiences that will drive user adoption, increase engagement, and grow loyalty for car makers.
Users have become increasingly accustomed to high-quality, consistently improving user interfaces they find on their smartphones and in their smart homes. They also expect that the UX and user interface (UI) within the car improve over time, just like their other technology.
We help automakers deliver on this expectation by providing e-valuable insight as they look to differentiate themselves from their competitors and build loyalty and to driver deeper connections with their users. Through a suite of UX evaluation and validation services, we provide deep analysis and understanding of the in-car user experience and driver satisfaction to automakers.
Cerence UX Services are available in variety of modules and packages to both existing and new Cerence customers who wish to valdiate touch-screen interactions, voice assistants, and other user interfaces, for both Cerence-based and non-Cerence-based systems. We evaluate all aspects of the in-car user experience, going beyond pure accuracy measurements to studying user interactions and satisfaction within Human-Machine Interfaces (HMI) and connected experiences. This is inextricably linked with a system’s ability to effectively handle tasks and queries.
With Cerence UX Services, we’re helping automakers bring the next generation of sleek, intuitive automotive experiences to the road.
Features and Benefits
Intensive feature review by UX and UI experts
UX and UI experts assess general dialog design principles and specific system dialog flows and design aduring product development and before the start of implementation using their toolkit of best practices to inform their findings. These tests result in recommendations for improvements , which can help avoid unnecessary or counterintuitive dialog development and result in less refinement due to early evaluations.
Comparing the UX to other systems
As part of the intensive feature review, our UX and UI experts also compare any system against competitors, prior implementations, or even best-in-breed systems outside of the automotive or vehicle assistant space. This helps identify additional opportunities for continuous improvement and ensures that automakers deliver on driver expectations.
Native speaker testing
Native speaker testing validates the localization quality of each language and helps evaluate related speech-controlled texts and commands. These tests detail how the system performed in various use cases, including any pronunciation, vocabulary, or localization issues.
Evaluating voice, touch, and gesture interaction
These tests evaluate new, innovative features like gesture recognition during development. These tests lead to quantitative and qualitative findings on the usability of a particular domain or new feature.
Testing and acceptance of the usability by end users
Cerence can interview drivers to evaluate whether the system meets their needs. The results of these tests can be used as a benchmark and recommended system enhancements for an improved user-system-interaction in future developments.
Analytics based on end-user feedback
We verify driver complaints and deliver recommendations for improvement to automakers. Complaints are categorized, highlighting the major issues. In this way, key pain points are easily detected and addressed to enable future improvement.