Cognitive Arbitrator

Deliver connected driving while enhancing
customers’ connection to you.

From smartphones to smart homes to services at work and beyond, today’s drivers connect with an expanding variety of IoT devices and voice-enabled assistants. The Cerence Cognitive Arbitrator empowers your automotive assistant to seamlessly fold users’ preferred third-party AI into each car’s scope of services—without compromising privacy, security, or the integrity of your own branded user experience.

Cerence developed this breakthrough AI-based technology to optimize Cerence Drive by solving one of the biggest consumer challenges of connected living: the hassle of choosing which device to use and remembering its specific capabilities and vocabularies. Cognitive Arbitrator makes it easy by integrating third-party intelligence with your own vehicle-specific and driving-related systems to create a connected ecosystem controlled by your brand.


Each car is an intelligent hub

At last, an omniscient assistant that plays well with others. The Cerence Cognitive Arbitrator puts your assistant in charge, processing each request through the appropriate exterior service or device without diverging from your brand-specific user experience. It integrates intelligence from diverse sources, like consumer-oriented voice assistants, such as Amazon Alexa or Apple Siri, in-home entertainment devices, banking assistants, and meal delivery apps, to deliver deeply personalized, contextual responses—in your voice.

Cerence has cracked the interoperability problem by allowing your users to access every smart technology they own through a single, universal interface. Using conversational speech and cognitive AI, Cognitive Arbitrator allows your assistant to understand not only the user, but also the disparate protocols, platforms, and APIs of the diverse services each user has access to. And it makes the experience beautifully consistent—whether users are interfacing with their cars, mobile devices, home systems, or work platforms.

Consider the following examples of user requests while driving and associated Cerence Cognitive Arbitrator actions:

  • “Get me directions to the closest gas station that sells diesel.”
  • The Cognitive Arbitrator decides that the native in-car assistant is best equipped to handle the request.

“Invite Joe to my 11 am meeting.” The Cognitive Arbitrator identifies a calendar request and connects to the office suite assistant.

“Make sure to record the game tonight.” The Cognitive Arbitrator knows this is related to entertainment and routes the request to the in-home TV assistant.

“What’s my checking account balance?” The Cognitive Arbitrator knows this is related to the user’s bank and routes the request to the bank’s intelligent VA to process the request.

“I'd like Chinese food when I get home.” The Cognitive Arbitrator routes the request through a meal delivery service, selecting the user’s favorite dish. In addition, it can arrange the delivery time using the in-car navigation to calculate the arrival time.


A Unified Interface, Your Way

Fully integrated into Cerence’s centralized AI within Cerence Drive, the Cerence Cognitive Arbitrator brings an expanded level of intelligence to the connected car HMI and comes fully scaled and customized to your needs.

Explicit and implicit understanding

Whether the request is specific (“Ask Spotify to play some jazz.”) or just implied (“Play my favorite song.”) cognitive arbitration allows your assistant to connect the dots.

Preference learning and contextual reasoning  

Cognitive arbitration enables your automotive assistant to remember a user’s history, habits and preferences—across all services—and adapt accordingly, acting on contextual commands, like “Play my new audiobook.” or “Cancel my last order.”

Omni-service execution

Multiple services? Complex, nuanced requests? No problem. Cerence Cognitive Arbitrator allows your assistant to integrate with diverse agents simultaneously to complete multifaceted tasks, such as “Cancel my grocery delivery if the weather is going to be nice next week.”

Undiluted user experience

With Cerence, you can give your customers access to their favorite third-party services without interrupting their connection to you—or complicating the in-car experience you’ve created.