September 10, 2020
New customization option enables drivers to change the wake-up word for their automotive assistant to one of their choosing

BURLINGTON, Mass., Sept. 10, 2020 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today announced its customizable wake-up word technology, enabling drivers to create their own personalized wake-up word for their automotive assistant – a unique capability in the landscape of digital assistants, which typically only function with a prescribed wake-up word.

First deployed in the BMW Intelligent Personal Assistant, in which drivers can use the standard “Hey BMW” or change the name of the assistant to one of their choosing, customizable wake-up words are a powerful capability that enhance the unique experience offered by automakers in their branded assistants. Similar to the company’s custom voice solutions through which drivers can give their assistant the voice of a family member or loved one, customizable wake-up words have a significant impact on drivers’ connection to and usage of their automotive assistant, deepening their loyalty to the OEM brand.

“Our customizable wake-up word technology is one step further in our mission to create an automotive assistant that puts drivers first and accommodates their wants and needs – not the other way around,” said Stefan Ortmanns, EVP & GM, Core Products, Cerence. “Innovations like this will be increasingly important to automakers as they look to create unique experiences that further their relationships with their drivers by delivering deeply personal connections with their cars.”

Cerence’s customizable wake-up word technology is part of Cerence Automatic Speech Recognition (ASR), which delivers stunningly accurate embedded and cloud-based voice recognition with extensive language support and optimization for a wide variety of applications. This means that drivers can set their wake-up word to any word they choose without worry that it will not be recognized or understood by the assistant.

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About Cerence Inc.
Cerence (NASDAQ: CRNC) is the global industry leader in creating unique, moving experiences for the automotive world. As an innovation partner to the world’s leading automakers, it is helping transform how a car feels, responds and learns. Its track record is built on more than 20 years of knowledge and more than 325 million cars on the road today. Whether it’s connected cars, autonomous driving or e-vehicles, Cerence is mapping the road ahead. For more information, visit

Contact Information
Kate Hickman
Cerence Inc.
Tel: 339-215-4583


Source: Cerence Inc.

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