Auto Shanghai 2025: Cerence AI and Great Wall Motor Collaborate to Showcase Hybrid, Agentic In-Car Experience
By Kate Hickman, VP Corporate Communications & Investor Relations

At Cerence AI, we're proud to be at the heart of AI-driven innovation for the in-car experience – and there’s no better place to see the future unfold than Auto Shanghai. As the automotive world comes together in one of its most dynamic markets, we’re showcasing how agentic AI is transforming the in-car experience, including with our partners at Great Wall Motor (GWM).
As GWM's strategic partner supporting its global market expansion, Cerence AI is dedicated to redefining intelligent, user-centric interactive experiences for GWM drivers worldwide. At Auto Shanghai, Cerence AI will showcase Cerence xUI™, our hybrid agentic AI platform, will be demonstrated in partnership with GWM in a real vehicle, unveiling the future of LLM-powered in-vehicle experiences that seamlessly work across the edge and the cloud. Featuring advanced multi-zone capabilities, the demo will highlight Cerence xUI’s ability to deliver intuitive and intelligent dialogue for both the driver and passengers.
"In the era of intelligent mobility, voice has become the most natural bridge between humans and vehicles. As a global leader in AI-powered voice technology, Cerence continues to push the boundaries of smart interaction, ” said Nicole Wu, Vice President & Chief Technology Officer, GWM. “At GWM, we are proud to partner with Cerence to co-create intelligent cockpit experiences that are not only advanced, but intuitive and human centric. Looking ahead, we believe our continued collaboration will drive innovation and shape a smarter, more connected future of mobility.”

Cerence xUI will be showcased in a GWM car at Cerence AI’s booth #8BD002 - Hall 8.2. Come visit to get a first glimpse of the future of agentic, hybrid in-car user experiences.
Note: The vehicle appearance, styling, and configuration shown in the picture are in a non-production state. For the actual product information, please refer to the official website of Great Wall Motor.